 As with any goal, it’s important to know your reasons to blog for your business. The more detailed your reasons are, the more likely you’ll accomplish your business blogging goals.
Every business blog is unique. The number of posts, length of each piece, and industry-specific topics are unique data points that vary from one business to the next. That’s why there’s no magic equation for business blogging. However, starting with a clear vision and understanding can help. Here’s how to start figuring out which benefit is most important to your business and how to maximize on its potential.
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 Who writes your business blog posts? Whether it’s just you or you have a team of employees helping, it can be difficult to keep up with the demands of a blog.
If you have a backlog of post ideas that you just can’t seem to get to, it might be time to outsource blog writing so you can keep your blog doing what it’s supposed to do (you know, grow your business). If you’re on the stubborn side or just aren’t sure if you’re at a point where outsourcing is the best option, consider the following situations. If you can relate to any of the scenarios listed below, there’s a good chance it’s time to outsource.  My daughter’s school sent home a newsletter last week with a few grammar and spelling errors. They were simple errors that anyone could have made. But it’s a little troublesome when the establishment responsible for educating your children doesn’t seem to take the time to proofread their work.
Am I being too judgmental? Maybe. But a Global Lingo study found that 59% of respondents wouldn’t work with a brand if they put out material with obvious grammar or spelling mistakes.  Mistakes are part of the blogging process. You can read as many tutorials as you want but it takes experience to learn the real ins and outs. But there’s one mistake I see business bloggers routinely make that I just don’t have the heart to let them figure out on their own. Ready? Stop selling in your blog! Whoa. Isn’t that the point of a blog? Nope. If you don’t know why you’re blogging, you’re not going to get the results you want. So, here’s why you should stop selling in your blog, and what you should do instead.  There are plenty of fears and questions that hold business owners back from starting a blog.
How often should I post? How do I promote my blog? What do I write about? As a freelance business blogger, I have the answers to your questions. For now, check out 10 types of business blogs you can write about today to get your blog started.  Think your business doesn’t need a blog? Think again. I have yet to come across a business or industry that wouldn’t benefit from having a well-planned business blog. In fact, over 35% of Fortune 500 companies have blogs. This is up from just 23% in 2010.
Unfortunately, I come across plenty of companies who either don’t have a blog or are blogging the wrong way. You see, it’s not as simple as throwing up a few posts about your business and calling it a day. While there’s plenty to learn about blogging, none of the technicalities will do you any good if you don’t understand why you should be blogging in the first place. Here are some reasons to blog for your business but also sure what you’re missing out on if you’re skipping this crucial marketing |
AuthorRochel Maday is a content creator and strategist who helps businesses grow through smart blogging practices. Archives
February 2020
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