​My daughter’s school sent home a newsletter last week with a few grammar and spelling errors. They were simple errors that anyone could have made. But it’s a little troublesome when the establishment responsible for educating your children doesn’t seem to take the time to proofread their work.
 
Am I being too judgmental? Maybe. But a Global Lingo study found that 59% of respondents wouldn’t work with a brand if they put out material with obvious grammar or spelling mistakes.
 

Mistakes are part of the blogging process. You can read as many tutorials as you want but it takes experience to learn the real ins and outs. But there’s one mistake I see business bloggers routinely make that I just don’t have the heart to let them figure out on their own. Ready?
 
Stop selling in your blog!
 
Whoa. Isn’t that the point of a blog?
 
Nope.
 
If you don’t know why you’re blogging, you’re not going to get the results you want. So, here’s why you should stop selling in your blog, and what you should do instead.

Thank your business doesn’t need a blog? Think again. I have yet to come across a business or industry that wouldn’t benefit from having a well-planned business blog. In fact, over 35% of Fortune 500 companies have blogs. This is up from just 23% in 2010.
 
Unfortunately, I come across plenty of companies who either don’t have a blog or are blogging the wrong way. You see, it’s not as simple as throwing up a few posts about your business and calling it a day.
 
While there’s plenty to learn about blogging, none of the technicalities will do you any good if you don’t understand why you should be blogging in the first place. Here are some reasons to blog for your business but also sure what you’re missing out on if you’re skipping this crucial marketing   ​