Who writes your business blog posts? Whether it’s just you or you have a team of employees helping, it can be difficult to keep up with the demands of a blog.
If you have a backlog of post ideas that you just can’t seem to get to, it might be time to outsource blog writing so you can keep your blog doing what it’s supposed to do (you know, grow your business).
If you’re on the stubborn side or just aren’t sure if you’re at a point where outsourcing is the best option, consider the following situations. If you can relate to any of the scenarios listed below, there’s a good chance it’s time to outsource.
1. Minimal Content
If your blog page has been saying “Coming Soon!” for years, it’s time to hire a blog writer. After all, your first blog entry isn’t going to post itself.
There’s a huge advantage that comes with working with a freelance blogger from the start though. They’ll help you develop a content calendar, complete the writing, tackle SEO, and work with your overall content marketing plan to get you results faster than you might have on your own.
If your blog does have a few posts, remember that consistency is key. Companies that make blogging a priority and manage to post at least 16 blogs a month generate almost four times the traffic as companies posting once a week or less. Working with a professional blogger can ensure you’re keeping up with your content calendar.
2. You’re Not Seeing Results
Maybe you’ve been writing blog posts for years, waiting for a surge in traffic. You thought that sales would be through the roof by now and that you’d have to hire an entire team just to keep up with the additional business your blog brought in.
But instead, your blog is bringing in a whole lot of nothing. Here’s what I tell business owners in this situation. It’s okay. You’re not a blogger. You’re a dentist/insurance broker/insert profession here. You’re not supposed to be great at blogging. But you know who is? A freelancer! When you decide to outsource blog writing to a professional, you’ll start to see more traffic, more sales, and more growth.
3. You Hate Writing
I love writing. Even if I wasn’t a freelance writer, I’m sure I would still be writing in some aspect every day. But I know that for some, the idea of cranking out blog posts on a routine basis isn’t their idea of fun.
If you find yourself putting off writing for your business blog, it’s time to hire someone to do the work for you. You can be as involved as you want. Some clients prefer to come up with topics and handle the editing and posting on their own. Some prefer to keep their hands out of the pot entirely and leave the process solely up to their blogger. Either way, you’ll avoid the steps you hate without the productivity of your blog suffering.
Hiring a freelance writer isn’t a decision that should come lightly. You want to make sure you’re doing it at the right time and for the right reasons. Whether you just can’t find the time, or you haven’t noticed any results from your business blog, outsourcing your blog can help.
If you know you’re ready to outsource blog writing for your business, reach out to me here so we can discuss your content needs.