There are plenty of fears and questions that hold business owners back from starting a blog.
How often should I post?
How do I promote my blog?
What do I write about?
As a freelance business blogger, I have the answers to your questions. For now, check out 10 types of business blogs you can write about today to get your blog started.
Over 80% of consumers rely on online information to help them make a purchase decision, whether it’s for a product or service. If you can put together an in-depth and honest buying guide for your industry and get it in front of people, either with the right keyword or through social media promotions and shares, you can effortlessly bring in new leads to your website. Just remember, bashing the competition while shamelessly promoting your own products or services will come off as unprofessional and desperate.
If you’ve never written a case study before, it will be beneficial to look up a tutorial or two. The writing is a bit more technical rather than creative. But when you have a great story with data that backs up the benefits of your product or services, getting the information out and in front of as many readers as possible is the smart marketing path to take.
Most of the time, industry news is only of interest to those who are directly affected by it. Maybe a new technique, software, or process has been developed that impacts those within the industry but not necessarily consumers. If you can find a way to make such news relevant and interesting to readers, write a blog post about it. This will show you not only keep up with industry trends and advancements, but understand how everything comes together to provide the consumer with a unique experience.
If you struggle to come up with new blog post ideas or have an idea that covers a mass amount of information, putting together a series is often the solution. Drawing up a series outline takes a little finesse but when properly done, the final product can serve as strong evergreen material that continues to draw in new leads for years to come. A series is typically less than five posts, otherwise it starts to cross into course territory. You can also use a series as stepping stones to develop a course that can help build an email or lead list.
The more transparent you can be in your blogging, the better received content will be by readers. Don’t keep everything about your company a secret. If you’re a plumber, write a tutorial on how to fix a simple clog. If you’re a cleaning company, share some of your favorite cleaning methods. You don’t have to give it all away for free but use a tutorial blog to showcase your knowledge and prove you’re the leader in your area and/or industry.
Some industries are warmer than others. For example, a salon or spa may find it easier to connect on a personal level with readers than a steel parts manufacturer. A blog post with a personal spin, either written from the CEO’s perspective or by an employee, can help humanize your business and encourage readers to connect on a deeper level. For example, tell the story behind the birth of your company or use a recent testimonial to open the door to graciously boast on the impact your company has made in the community.
What you’re reading right now is considered a listicle blog. It’s a simple format that makes large bites of information easier to digest. Imagine if this article was made up of several large paragraphs. It would be difficult to go back and focus on the chunks of information you were most interested in. If you're new to blogging, I suggest starting with a listicle. The template is simple and you can work at your own pace.
Running low on blog post ideas? Here’s a simple way to generate a few topics. What are some of the most common questions you get about your product, services, or business? Answer them in a blog post! You can do one question per blog post or put together a longer post with several answers depending on their complexity. If you’re not sure what customers are asking about, get an outsider's perspective.
If you work in a more technical field, your jargon could be scaring off potential customers. Spend a blog post defining and explaining the different terms within your industry. Don’t assume what customers don’t understand. Instead, ask a few outside parties to help you decide on which terms should be focused on.
I don’t recommend this type of blog as your first, simply because it goes against the Golden Rule of Blogging. Blogs are not for selling! They’re for building trust and rapport with readers. However, this doesn’t mean you can’t introduce new products or services through your blog or use a blog post to inform readers of some of your lesser known products. Just remember, the information should be simple, matter of fact, and without a sales pitch.
There you have it – 10 different types of business blog posts you can put together. On average, it can take anywhere from 1 to 3 hours to write a blog post so don't be disappointed if it takes some time to tackle all of these blog types. Quality is just as important as keywords and opt for a shorter blog if a longer outline is full of fluff. A business blog can take your business to the next level so don’t delay putting off that first entry much longer!
Need help putting together your business blog? Reach out here or email me at firstname.lastname@example.org.